Last updated: 05/20/20
Welcome to the website (the “Site”) of helloArden.com, d.b.a. Arden (“Arden,” “we,” “us,” or “our”). We make available flexible occupancy accommodations of furnished residential apartment units (each a “Unit,” and the building in which such Unit is located may be referred to as the “Building”) in multi-family apartment properties (“Accommodations”) on the terms and conditions provided in our Terms of Service (collectively, including the Site, the “Service”).
1. PERSONAL DATA WE COLLECT
We collect information that alone or in combination with other information in our possession could be used to identify you (“Personal Data”) as follows:
Personal Data You Provide:
Reservation. We will collect your payment-related information, such as credit card or billing information during the reservation process. We will share your payment-related information with our third-party payment processing vendor in order to process your payments.
Identification. You will be asked to provide a government-issued picture ID (e.g., passport or drivers license) for identity verification purposes at check-in.
Communications. If you contact us directly (e.g., via email, SMS, phone call), we will collect your name, contact details, the content, date and time of your message and any attachments thereto, and other information you may directly provide to us.
PERSONAL DATA WE COLLECT FROM THIRD PARTIES:
Background Checks. We may periodically engage with a vendor to verify your criminal history. We may collect all information that our vendor obtains from the check. Our vendor will use county, state and federal criminal databases to run the checks.
Social Media Pages. We have pages on SNSs like Instagram, Medium, Twitter, and LinkedIn (“Social Media Pages”). When you interact with our Social Media Pages, we will collect Personal Data that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.
Vendor and Partner relationships. We receive Personal Information of employees and other individuals who are contact persons at our partners and vendors, such as contact details and other information relevant to the particular business relationship.
Personal Data We Receive Automatically From Your Use of the Service: When you visit, use and interact with the Service, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g., google.com, yahoo.com, etc.), and which browsers people use to access the Service (e.g., Apple Safari, Firefox, Microsoft Internet Explorer, etc.), broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems:
Log Data. Information that your browser automatically sends whenever you visit the Site (“log data”). Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the Site.
Device Information. Includes name of the device, operating system, and browser you are using. Information collected may depend on the type of device you use and its settings.
Usage Information. We collect information about how you use our Service, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency and duration of your activities.
Property Usage Data: We automatically collect your Landing stay history. We may also automatically collect information regarding the use of an Accommodation (e.g., when a door was unlocked). Where required under applicable law, we will only collect property usage data with your consent.
Your Choices: : On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers: Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari
Please note that if you limit the ability of websites to set cookies, you may be unable to access certain parts of the Site and you may not be able to benefit from the full functionality of the Site.
2. HOW WE USE PERSONAL DATA
We may use Personal Data for the following purposes:
To operate, provide, and maintain our Services, to communicate with you about our Services, to respond to your inquiries, to fulfill our contract with you, to complete your transactions, and for other customer service purposes;
To run background and credit checks to determine whether we may reasonably allow you to book Accommodations, the results of which may be shared with of landlords and their representatives (e.g., property managers), to the extent permitted under applicable law;
To respond to your inquiries, comments, feedback or questions;
To send administrative information to you, for example, information regarding the Service, and changes to our terms, conditions, and policies;
To analyze how you interact with our Service;
To prevent fraud, criminal activity, or misuses of our Service, and to ensure the security of our IT systems, architecture and networks; and
To comply with legal obligations and legal process and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or other third parties.
Marketing: We may use your Personal Data to contact you to tell you about products or services we believe may be of interest to you. For instance, if you elect to provide your email or telephone number, we may use that information to send you special offers. You may opt out of receiving emails by following the instructions contained in each promotional email we send you. In addition, if at any time you do not wish to receive future marketing communications, you may contact us. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding other administrative matters and to respond to your requests or inquiries.
3. SHARING AND DISCLOSURE OF PERSONAL DATA
In certain circumstances we may share your Personal Data with third parties without further notice to you, unless required by the law, as set forth in Section 2 above and as follows:
Landlords and property managers. We may share your name, email address, phone number, ID, birthday and address with landlords and their representatives (e.g., property managers). If permitted by applicable law, we may also share information from background checks that we conduct. We may share reports with landlords and property managers regarding the use of their properties.
Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your Personal Data and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction along with other assets.
Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users of the Services, or the public, or (v) protect against legal liability.
4. DATA RETENTION
5. UPDATE YOUR INFORMATION
Please contact us if you need to change or correct your Personal Data.
6. CALIFORNIA PRIVACY RIGHTS DISCLOSURES
California Civil Code Section § 1798.83 permits users of our Site that are California residents to request the categories of Personal Data we disclosed to third parties for their direct marketing purposes in the year preceding the request, the names and addresses of such third parties, and, in certain circumstances, examples of the products or services marketed by such third parties. These requests may be made once per year. To make such a request, please email us at
Our Service is not directed to children who are under the age of 13. We do not knowingly collect Personal Data from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided Personal Data to us through the Service please contact us and we will endeavor to delete that information from our databases.
8. LINKS TO OTHER WEBSITES
You use the Service at your own risk. We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Data both online and offline from loss, misuse, and unauthorized access, disclosure, alteration or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or e-mail. Please keep this in mind when disclosing any Personal Data to us via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites.
10. INTERNAL USERS
By using our Service, you understand and acknowledge that your Personal Data will be transferred from your location to the facilities and servers of Company in the United States.
11. YOUR CHOICES
In certain circumstances providing Personal Data is optional. However, if you choose not to provide Personal Data that is needed to use some features of our Services, you may be unable to use those features. You can also contact us to ask us to update or correct your Personal Data.
13. CONTACT US